Moving Forward With New Visions
Michael L. Lawrence
A year ago, we engaged in a time of needed reflection and determined that we needed to recast our strategy. We plotted a course to build on our strong roots while moving forward with new ideas and new visions. We started at home, in North Carolina, where our roots have grown for almost 120 years.
In 2016, we discovered a lot about ourselves and, more importantly, about our communities.
North Carolina Mutual Life Insurance Company is one of the greatest stories in American business. Deeply rooted in the communities we serve, the company was often referred to as The Mutual or NC Mutual. Yes, we sold life insurance products, but the company was also an iconic presence in the African American community representing jobs, hope and prosperity. From our beginnings serving the under-served to our role in wealth building and financial literacy in our communities, we have always represented so much more than life insurance.
In 2016, we realized that to grow from these strong roots, we had to offer more to our customers. We listened and we heard our customers’ needs for insurance to protect their families and the other things important to them. We have partnered with top carriers to meet these needs. We now offer products for homes and autos and other coverage to complement our life and pre-need products. We also provide competitive products for businesses and their employees. This broader portfolio of products and services helps to ensure the financial futures of our customers.
To reflect this evolution, we have a new brand – NC Mutual. This change is the next step in moving forward. We are strengthening our roots in North Carolina and focusing new product offerings here, where it all started.
In the midst of all this change, our principles are still the same – assuring that personnel are well-trained and match our corporate needs; that we have the technical capabilities to support our agents and provide stellar customer service to our policyholders. The community has been a critical part of our success, and we are working within our communities to provide support through financial literacy initiatives, affordable products and employment opportunities.
As the world rapidly changes, NC Mutual must also continue to change – creating new partnerships, investing in technology and human capital while providing a portfolio of products to help our customers protect what is important. We invite you to join us as we take this amazing journey to grow together.